Current situation

You should be posting your Purpose statement today. I asked you to be detailed toward every component of the project. I would ask that you use your statement as your own personal model.

Thanks
MO

GOOOD MORNING!!!!!!!

I hope that your thanksgiving was as enjoyable as mine. We are about to step into a package design project, I am going to tie it in with the anti smoking sticker contest.

- you must develop a concept you must include a purpose, name, package development (design including target market) & brand (logo) and a FPA (full page ad)

STEP 1- on your BLOG
     PURPOSE STATEMENT- is a written statement of your intended product, who it is marketed to and how it can be used. Be descriptive the purpose statement will be worth 25% of your project.The product you are developing is "THE MOST OUTRAGEOUS WAY TO STOP SMOKING" ie- The Chuck Stop- when I open this box a Chuck Norris's fist punches me in the face. Your statement must include all of the components below. Use your time wisely

STEP 2-
     NAME- The name should be clever and connect with your target group. The name will be stated in your purpose and may be used in your overall design and Brand. remember connectivity to the target is paramount. If you cannot connect to your target then how can you sell your product.

STEP 3- PS 8 x 8 @150 with a transparent Background
     LOGO/ BRAND- In photoshop you will develop a LOGO and GLYPH that should be included in as many places on the package that can be provided.

STEP 4- PS the template wil be in the Mo's Graphics folder but you may make it any size you need.
     DESIGN & PACKAGE DEVELOPMENT- The product will be cunningly disguised as a cigarette pack. You will be provided with a template (mo's graphics folder) and you must design for 360 degrees. You may print any size or variation of the package you need. On the package you will include a blurb (small description) about your product, logo's & glyphs and a creative Surgeon General Warning.

STEP 5- PS 8.5 x 11 @ 150 res
     FULL PAGE AD- your final piece to the puzzle will include a full page ad. The Ad must show the intended use for the product including a picture of someone using your product. Remember the layout of a magazine FPA diagonal from Top to Bottom and Left to Right with your LOGO in the corner.


I will NOT show any examples for this project because your senses have been bombarded with them since you were old enough to point at the pretty sunsets used in the Marlboro ads. Be resourceful use previously modled packageing ideas, use each othere as sounding boards and feedback.

Step 1 must be posted on your BLOG by Thursday 11/29- you can all blog from home if needed. I am giving you that much time because your purpose statement MUST be detailed about each step. use it as a designer would use concept sketches. if there are changes from your original statement then it must be ammended on your BLOG.


Happy fun time
MO

WIKI WEDNESDAY

WIKI WEDNESDAY

Is a challenge to navigate through wikipedia from one appointed search word to another, by clicking on highlighted words on any page. The search words will be given at a specific time in class and have "some" relevance to our class or to media communicatin in general.

If you wish to participate todays words will be on the BIG BOARD at 9:00am sharp. the 1st person to reach the intended goal will get EC on there face card project.

Have fun
MO

BTW it took me 6 minutes.

PLEASE READ ANTI SMOKING CONTEST

Start here all of these papers can be found in the MO's Graphics folder.

POST your CARDS as you finish them

Please post you cards so that WE as a class can comment on them appropriately. The feedback can serve you as to the improvements you can make to your project.

My intent for this PROJECT is to demonstrate skill of the people that take an advanced level photoshop class. My hope is to use this project as a show piece. printing on high quality display paper would certainly add to the credibility of this class and you as designers. The subject matter you have chosen will bring an added measure of intent as "artists" making a statement.

Keep these thoughts in mind as you finish this project.

Thanks
MO

PRINT A TEST SHEET

I want you guys to print a tes sheet and start making any final revisions, your deadline has been pushed up. If you are designing just for a class grade, you can probably finish today. If you are designing to be recognized and have your poster chosen for public display you can come and work when you dont have a class or after school.

I would like these to be finished within the next day or two.

Once youhave finished you can resume work on your FACECARDS.

Thanks
MO

1st QUARTER EXTENTION- FRIDAY 11/16

The quarter is now ending next Friday, you are responsible for All the work we have already started, I am missing a few Photobomb submissions but that would be it for keeping everyone on the same page. I NEED you to start being more elaborate with your BLOGS. Tell me about the process you are using to get to your end result, these posts should take no more than 5 to 7 minutes of your time. But they must be done.

Thanks
MO

POSTER DESIGN

What we will do is put the face cards on to the second quarter and use this poster project as the last grade for this quarter, you have until Friday to post a finished poster on you blog. with out that post you will rec. a 55% for this project.

Read the following to get a better idea on design

LAYOUT

Keep it simple.

•  Use layout to help the reader to navigate along the page.
• Balance – so it looks OK, neat, ‘right’

          – turn it upside down, if it still looks OK it’s probably balanced OK!

• Using a grid or guide lines can help with layout – Line up text boxes/pictures, etc along a grid pattern.
• In most cultures, we read top Left to bottom Right – put the key info there and try to have a logic flow of the poster ‘story’ along those lines.
•  Think about the height of poster boards place key points in the main level of eye contact.  Avoid putting too much at the bottom.
• Use negative space to your advantage.
• Background pictures – be careful – it can be OK if the picture has lots of ‘white space’ ie a large area of solid color; otherwise avoid them.
• Link the picture/graph and its associated text in a column.
• Headings can be placed in the centre of a poster BUT it really needs to stand out – elements in the corners need not to overshadow it – tends not to work on a ‘busy’ poster; along the top is usually best.
• If you have lots of authors and affiliations/funders – think of putting much of this at the bottom of the poster – perhaps together with further contact details – rather than cluttering the title area.

FONT CHOICE



• Minimise text so the key message stands out!
• Communicate critical points in main body of poster.
• Draft and edit your text before you design the poster. There is spell check on PS.
• Ensure language matches the target audience.
• If you really need to include extra text (eg explanatory, stuff for people who want to read further) – it helps to put this in a colored text box that visually separates it a bit – generally along the bottom.
•  Text centering – OK for titles.

 Use 1-2 fonts only

• Use Sans serif fonts (eg Arial, Tahoma, etc)
• Keep Serif fonts (Times, etc) only for arty stuff like poems or quotes
• Avoid unusual fonts as the printer may not recognise them.
• Max. 7-10 words per line
• be aware of Space between lines