FPA examples

Use these as idea for your FPA, I would like you to notive throught the variety of ads there are still consistancies.

The top to Bottom Left to Right "flow" of design

The use of the product

Product ID or LOGO

A Blurb or message about the product
Coupons
Benefits of use
Brights eye ctaching colors.

Use an exsisting ad as a template for your product. You take your own photos or use photoshop to create the USE of your product and its results.

Thanks
MO




MAKE A SNOWFLAKE

We were asked to make snowflakes for Newtown CT. Here is what my students walked into today.

READ AND COMMENT

Click READ THIS to read a quick article on the spychology of packaging. I probably should have assigned this reading before the table meeting yesterday, but whatever. Anyway its still pretty interesting.

Read the article and comment about one thing you found interesting.

Thanks
MO

ANTI- SMOKING/ SMOKING CIGARETTE PACKAGING PROJECT

Thanks for sharing your purpose statements. creating the look for this project should not be taken lightly. I would like you to use tutorials if needed to atain a desired look. also dont forget that you can change atributes for the tutorials if needed such as color, size, font, shape added images. Use you imagination.

WORD TO THE WISE
The template is in the "Mo's Graphics" folder, use it to your advantage. a word to the wise would be to print and cut and fold before you do all the work and design a great package and then realize that it doesn't work for your purposes.

Thanks
MO

Current situation

You should be posting your Purpose statement today. I asked you to be detailed toward every component of the project. I would ask that you use your statement as your own personal model.

Thanks
MO

GOOOD MORNING!!!!!!!

I hope that your thanksgiving was as enjoyable as mine. We are about to step into a package design project, I am going to tie it in with the anti smoking sticker contest.

- you must develop a concept you must include a purpose, name, package development (design including target market) & brand (logo) and a FPA (full page ad)

STEP 1- on your BLOG
     PURPOSE STATEMENT- is a written statement of your intended product, who it is marketed to and how it can be used. Be descriptive the purpose statement will be worth 25% of your project.The product you are developing is "THE MOST OUTRAGEOUS WAY TO STOP SMOKING" ie- The Chuck Stop- when I open this box a Chuck Norris's fist punches me in the face. Your statement must include all of the components below. Use your time wisely

STEP 2-
     NAME- The name should be clever and connect with your target group. The name will be stated in your purpose and may be used in your overall design and Brand. remember connectivity to the target is paramount. If you cannot connect to your target then how can you sell your product.

STEP 3- PS 8 x 8 @150 with a transparent Background
     LOGO/ BRAND- In photoshop you will develop a LOGO and GLYPH that should be included in as many places on the package that can be provided.

STEP 4- PS the template wil be in the Mo's Graphics folder but you may make it any size you need.
     DESIGN & PACKAGE DEVELOPMENT- The product will be cunningly disguised as a cigarette pack. You will be provided with a template (mo's graphics folder) and you must design for 360 degrees. You may print any size or variation of the package you need. On the package you will include a blurb (small description) about your product, logo's & glyphs and a creative Surgeon General Warning.

STEP 5- PS 8.5 x 11 @ 150 res
     FULL PAGE AD- your final piece to the puzzle will include a full page ad. The Ad must show the intended use for the product including a picture of someone using your product. Remember the layout of a magazine FPA diagonal from Top to Bottom and Left to Right with your LOGO in the corner.


I will NOT show any examples for this project because your senses have been bombarded with them since you were old enough to point at the pretty sunsets used in the Marlboro ads. Be resourceful use previously modled packageing ideas, use each othere as sounding boards and feedback.

Step 1 must be posted on your BLOG by Thursday 11/29- you can all blog from home if needed. I am giving you that much time because your purpose statement MUST be detailed about each step. use it as a designer would use concept sketches. if there are changes from your original statement then it must be ammended on your BLOG.


Happy fun time
MO

WIKI WEDNESDAY

WIKI WEDNESDAY

Is a challenge to navigate through wikipedia from one appointed search word to another, by clicking on highlighted words on any page. The search words will be given at a specific time in class and have "some" relevance to our class or to media communicatin in general.

If you wish to participate todays words will be on the BIG BOARD at 9:00am sharp. the 1st person to reach the intended goal will get EC on there face card project.

Have fun
MO

BTW it took me 6 minutes.